register best domain name

Top Ideas to Register a Best Domain Name for Your Business

By: Ethan Martinez
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It is no wonder that investing in a great domain name that is short, memorable and meaningful is worthwhile for online businesses. With the help of a good domain name a company can rise to the top of their business sphere. It will increase the chances that the site will come up on the first page of the search results of Google, and catch the attention of people to prefer your company over competitors. Many great business organizations in the digital space fail because of wrong marketing and bad domain name. Should you have keywords in your domain name is a long disputed question in the web marketing world. The answer of which is that a web domain is the very first vehicle that gives you a massive boost in the search engine rankings, but the size of your advertising budget, content marketing and identifying your target audiences are also the important factors.

However, listing here different approaches that should help you decide how to shape your domain name in 2016, read them to know that the consideration of keywords in your domain name is the important one or not.

 

Google’s Search Engine Update

It is no wonder that investing in a great domain name that is short, memorable and meaningful is worthwhile for online businesses. With the help of a good domain name a company can rise to the top of their business sphere. It will increase the chances that the site will come up on the first page of the search results of Google, and catch the attention of people to prefer your company over competitors. Many great business organizations in the digital space fail because of wrong marketing and bad domain name. Should you have keywords in your domain name is a long disputed question in the web marketing world. The answer of which is that a web domain is the very first vehicle that gives you a massive boost in the search engine rankings, but the size of your advertising budget, content marketing and identifying your target audiences are also the important factors.

Google Search Engine Update

However, listing here different approaches that should help you decide how to shape your domain name in 2016, read them to know that the consideration of keywords in your domain name is the important one or not.

Now, when you know about the Google’s update you have to think from that perspective, but never ignore the biggest advantage of a good domain name that is branding. Now it’s time to say goodbye to exact match domains that are an important and fairly permanent move. A perfect approach to choosing the domain name should not be targeted to the keyword, however choosing a branded domain name with the unique and easily memorable keyword is the right way.

There are few basic principles in selecting a quality domain name

Easy to Remember & Unique – Your domain name should be simple, and easy to remember. You should avoid potential misspellings, keep it short, and choose a domain name related to your business & interest area that have some good keywords.

Easy to Write & Make Sense – It is vital that your domain name should make sense because it reflects what exactly you do. You will need to create a name that must be easy to write and must not contain “special characters & symbols.”

Domain Extension – Ideally, entrepreneurs want to register their domain on .com (dot com), because that’s the most popular in digital space and people use it more often when typing in a domain name. There are several other extensions like .net, .biz, .org, etc. Additionally, try to avoid hyphens in domains, BigRock offers domains like .cafe, .camera, .cab, .recipes, .coffee, .bar, .clinic and many more where you can choose domain extension that specifies your business.

 

Importance of Competitive Keyword in Domain Name

However, the keywords are the most important part of search engine marketing. But, a generic keyword domain name, such as computers.com, will not give you a significant advantage in the search engine rankings. It is because people are looking for information in the online space. If everyone is searching for “computers”, finding your website in the top ten results is easy, but it takes lots of work to get any website to the top of the SERPs (Search Engine Results Pages).

It’s a big question today that how to determine keyword competitiveness. Is there any specific tool to analyze SEO friendly keywords? The answer is yes, there are tools used to judge keyword competitiveness, and a few of them are listed below.

Keyword in Domain Name

#1. Google AdWords Keyword Planner

Google’s keyword planner is the preferred choice of web marketers; it is because users can easily take out the information & data of a keyword performance right from the main source. It is the best tool for new users that is easy to set up and you only require having an AdWords account. You can use this tool to see keyword performance insights, content ideas, get historical statistics, and traffic forecasts.

#2. Google Trends

With Google Trends, you can compare different keywords and see how often they’ve been searched on Google over time. There is no need to sign-up or login required, you can use it by simply entering keywords phrases like HDTV, iPod, laptop, etc. It provides an easy way to examine the recent trends.

#3. KW Finder

KW Finder provides instant usage that means no installation and no need to create Adwords account. This tool will help you discover the new long-tail keywords related to current trends. There is a free version of KW Finder that is limited to five searches per day, and then you can use the paid versions that are very reasonable.

#4. Bing Keyword Research

Bing keyword research tool is really very helpful in finding keyword suggestions in different languages, as per countries/regions, and for the markets you serve. Bing Keyword Research shows suggestions based on up to 6 months of historical results. It is easy to access this keyword research tool; you have to sign in or sign up for Bing Webmaster Tools.

#5. Wordstream

Wordstream tools help in gaining a competitive edge in the SERPs. It’ a useful tool created for the purpose of PPC, SEO, and offer several free tools including a basic keyword tool the niche finder and a keyword grouper.

The analysis of keywords in the domain name is the most important one; however, there are two more approaches that should help you decide how to shape your domain name in 2016.

Focus on Your Target Audience

It is very important to judge who will be visiting your website prior choosing a domain name. It is because a domain name reflects your brand image, and help searchers to find what they’re exactly looking for.

target audience

There are many successful groups with big branding budgets and are using short, simple, and easy to remember domain names like Moz (moz.com) which was previously known as SEOMoz (seomoz.org). It would be better to say that a unique name is one of the foundation blocks of a brand. Regardless of choosing a perfect brand name, identifying your target audience is also the necessary factor to reaching your brand objectives. You can do this by conducting a market analysis and there are four main points including.

–  Identifying your supporters

–  Research your market

–  Develop a customer profile as per demographics & psychographic information

–  Monitor your sales market

 

 Use a Domain Suggestion Tool

There are lots of websites that make it easy to search your desired domain name quickly. You can use these sites to determine the availability of a domain name. For instance, one such tool is Domainr that instantly check the availability of all top-level domains and the best part is that you don’t have to buy through these services. You can easily find & choose a name you like for your site and that’s available, after this you can select domain registrar of your choice.

 

Summing Up

A domain name is one of the most important factors for any website that helps in directing quality traffic to your website. It is very important to know that keyword rich domains aren’t magical shortcuts to achieve good rankings in search engines. However, the keyword optimization is the part of an overall strategy. It is also worth mentioning that websites with SEO friendly domains have experienced huge success in the market.

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