How to Design On-page SEO And Site Architecture for E-commerce Website?

By: alexander

The site architecture matters highly in the case of e-commerce sites. An e-commerce site generally has thousands to millions of pages. The bigger the business and number of products, the more the pages on the site. And in such sites, the simplicity of architecture is the basis of success. The sooner you understand this while implementing SEO on the site the better you would excel in making it a success in e-commerce. Parallelly important is On-page SEO for the site. If the site is structurally strong, then On-page SEO must be implemented all over the site to make it active and visible.


Tips for SEO oriented site architecture in an e-commerce site

There are some tips in making an e-commerce site compatible with the best SEO. One hit tip is to keep the site simple. And the next one is to keep any product page 3 click away from the home page. If these two things can be maintained, then SEO can be done at best for the site.


Challenges to be overcome in scalability

A scalable site architecture means one which can be easy to understand, logical, and can make room for new page additions without significant site layer changes. To achieve this prior plan while creating the site structure is a must. You cannot change the site architecture once it’s made, and even you change it will be too tedious. Therefore, the job of the eCommerce SEO specialist is to make the site carefully, and place pages in a scalable pattern to stay connected to the home page of the website within 2 to 3 clicks for undiluted authority availability.


On-Page SEO for e-commerce

Long tail keywords are also called keywords with modifiers. You will be tempted to use primary keywords for the site in every page. But along with that, if you use modifiers which describes the primary keywords a bit further by adding one or two words to it, then you will fetch more attention of users to the page.

• In the title tag, use correct long tail keywords with rich modifiers. This will make the title tag more appealing and descriptive.
• Along with modifiers, the use of words that calls for action, like a rebate, % discounts, percent off, best price, lowest guaranteed, double deal, and more such thing would look great. Some of the users click magnet words which work well in e-commerce are, free shipping, lowest price, guarantee, sale, % off, overnight shipping etc.
• Free shipping, maximum sales, clearance sales, and such words on the description tag help you in making the e-commerce site description more attractive.
• In the product category page, try to be as content rich as possible to describe each content, the stock, the specialty etc. Also, the keyword density in these pages must be 3x.
• Try implementing common terms like deals, discounts, free, free shipping, online, best, review etc. for promoting your product. Use them in on page SEO as and when possible.


Understanding the meta description

It’s important to understand the importance of meta description in SEO. If you want high success for your e-commerce site, then building an excellent meta description helps you climb up a step in the ladder.

Usually, meta descriptions are written within 160 characters. You may use them all, or keep it short and to the point. But the description must be keyword rich and contain the most important keywords to fetch attention and click instantly.


Long content

Long content has a significant role to play in SEO. If you believe that due to running an e-commerce site, you need to think of categories and products, prices and sales etc., then you are wrong. Those are important, but equally important are content on the pages which describes the product. A short two-line description cannot answer all questions and cannot give all definitions and features, but along content can always quench the knowledge thirst, and also helps users. Moreover, search engines look for lengthy content with apt keywords which are meaningful, descriptive, helpful, contains vital product information, and also are engaging and elaborate. Again too many keywords in the content, with too high a density is not a good thing and relates to over promotion. Contents must be written lengthy to make a scope for elaborating elements which gets more customer attention through descriptions.

To put it just, the better you educate and describe the product to your customers, the better would they be inclined to buy the product. And this is what is needed in an e-commerce site for the on-page SEO, which many site developers and makers overlook.


Mention target keywords in the content

While you write-elaborative content for the products, you must also include target keywords which are most important in the content. This has nothing to do with keyword density or stuffing. This shows that whatever the content is for, it includes the relevant keywords for that.


Use of LSI

LSI keywords also called Latent Semantic Indexing words are those words which are strictly related to the product and helps describe the product the closest.


Use of short URLs

It’s imperative that the URLs you use are short and easy to remember. Well usually nobody cares to remember the URLs, but it still helps. When you are trying hard to make the webpage well visible, the noticeability of the easy to remember short URL will be an additional point in on page SEO. It’s a proven fact that short URLs tend to rank higher on Google. They although due to product categories the URLs in e-commerce sites always tends to be longer yet there should be no effort on your end to make them unnecessary long where you may keep the short and simple.



There are many such rich ways to secure a right place in Google SEO and ranking for your e-commerce site. With proper e-commerce centric SEO, the site can get a significant boost even when you have not stared online marketing.


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