Facebook lost users 2018

Facebook Lost Around 2.8 Million U.S. Users Under 25 Last Year

By: admin
0Shares

Facebook is losing young users even quicker than expected, according to new estimates by eMarketer.

The digital measurement firm predicted last year that Facebook would see a 3.4 percent drop in 12- to 17-year-old users in the U.S. in 2017, the first time it had predicted a drop in usage for any age group on Facebook.

The reality: The number of U.S. Facebook users in the 12- to 17-year-old demographic declined by 9.9 percent in 2017, eMarketer found, or about 1.4 million total users. That’s almost three times the decline expected. There were roughly 12.1 million U.S. Facebook users in the 12- to 17-year-old demographic by the end of the year.

The research firm released Facebook usage estimates for 2018 on Monday and expects that Facebook will lose about 2.1 million users in the U.S. under the age of 25 this year.

EMarketer predicts that Facebook will see a decline in usage among all three age groups for people under 25:

  • A 9.3 percent drop for Facebook users under 11 years old. (Reminder: Facebook’s terms of service require that users must be 13 years old in order to create an account, though it’s easy to get around that.)
  • A 5.6 percent decline in users between 12 and 17 years old.
  • A 5.8 percent decline in users between 18 and 24 years old. This is the first time eMarketer has ever predicted a year-over-year decline in usage for this age group, though it has happened before. In 2016, Facebook’s user base for 18- to 24-year-olds fell by 1.5 percent.

Take the numbers with a grain of salt — eMarketer is an outside research firm so it doesn’t have the full picture that, say, Facebook has.

The good news for Facebook is that, despite the expected decline in younger users, eMarketer believes Facebook’s overall U.S. audience will continue to grow for the next few years. More importantly, perhaps, eMarketer expects Facebook-owned Instagram to grow significantly. The research firm believes Instagram’s U.S. user base will grow by 13 percent this year, to almost 105 million people.

That’s even better than Snapchat’s expected growth — eMarketer believes it will grow its U.S. audience by 9 percent in 2018. That would give Snapchat about 86.5 million users by the end of the year.


source: recode.net

Contribute to Business Hours

Join Our Blogging Community and Become a Contributor Today!

We are proud to have some of the brightest minds in the industry share their thought leadership and experience with our audience. These contributors provide valuable insights.

Read the Guest Posting Guideline Carefully and Register to become contributor.

Back to Top