Easy Steps to Create an Effective Social Media Strategy

By: petershimming

A social media marketing plan is an outline of everything you plan to do and hope to attain on social media. The standard guideline defines our prospective actions and makes us aware of whether we are succeeding or failing at our goals. This is why every post, reply, like, and comment serves a function and supports our goals. The more exact our strategy, the more effective the implementation will be. Don’t make your plan so lofty that it’s unachievable or impossible to measure.


Pick the Right Social Media Sites

Since you will be choosing the most appropriate social media channels for your business, keep in mind that every single channel requires multiple types of content. The content format for some channels could be a natural fit for the business.

Make sure the social media platforms and channels you have selected compliment and endorse the nature of your business and the targeted audience – it will help you achieve your goals. It is your responsibility to do some market research and comparative studies in order to recognize which social networks are most frequently used by your audience for targeting purposes.


Make S.M.A.R.T. goals

The first step in creating a social media marketing plan is to set up objectives and goals. Without goals, we have no way to measure our success.

Each of the goals should be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

This is the SMART structure, and it is an important way of making sure our goals are actually aimed at real results, rather than just lofty standards.


Audit Your Current Social Presence

Before we plan where we are headed, we should take a quick look at where we are. A few areas to think about when auditing our business’ social media presence are:

  • On which networks are we currently active on
  • Are our networks optimized
  • Which networks are presently bringing us the most value
  • How do our profiles match up to our competitors’ profiles


Make the Right Content for the Social Media Sites

With each of our social media networks it is possible to have a different target audience, and therefore different content will be needed. Which means we need to expand the type of content we are developing. Some of the more common content types include memes, videos, guides, lists and research-based data; following the market trends of your audience. The audience is going to act in response to different content shared on Facebook, Twitter, LinkedIn, Snapchat and Instagram.


Create audience personas

Knowing who our audience is and what they want to see on social media is the key to creating content that they will like, comment on, and share. It’s also serious for planning how to develop our social media fans into clients for our business. Try creating audience personas. These allow us to think of fans, followers, and customers as real people with real wants and needs. And that will allow us to think more clearly about what to offer them.


The measure, Report and Optimize

This may be the main step when it comes to succeeding on social media. Even the best social media marketer will rely on trial and error. It might seem basic, but tracking our results, analyzing the data and then making tweaks to optimize them is critical.

The social media strategy for our business and brand is immensely important and we cannot imagine that we would be able to achieve the predicted outcomes; exactly right after our initial try. As soon as we start to apply our strategies, along with great content and tracking the results, we would find that a couple of strategies are not working as we have had expected while planning – whereas some of them are going to work even better than estimated.

We’re doing all this work, but if we’re not checking to make sure if it’s effective then it’s of no use. This means we need to check on our posts because the clicks, shares, retweets, likes, and comments are all essential measurements of engagement. A good social media strategy is never set in stone. It is a regular work in progress that changes when necessary. It comes down to getting out there in all practicality, creating a well-planned strategy and starting optimizing it alongside. This way you will continue to nurture it and learn more and more about your business, study your target audience and how they respond.



We have tried to give you a kick-start by sharing the basic steps on how to create and develop effective social media strategies. Social media engages the masses on all platforms which is why it is crucial to identify the right audience in order to deliver your message effectively and constructively. Then comes content, which plays an integral part in any media strategy – usually referred to asking, or more specifically, content is king. But on top of everything comes a reliable solid internet connection which supports your plan and does not become a challenge for meeting deadlines. I would recommend Cox internet because I have been working with multiple online businesses and brands and their first choice was always the same – Cox internet. It provides quality performance when compared to every other provider in the market.


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