A Quick Guide To Starting Your Online Business

By: mikeparsons

Having an online business has its advantages. It allows you to stay at home and to organize your time the way you want it. More and more people turn to developing their own online business. However, there’s more to it than it may seem at first glance. You can’t just be present online in order to run a successful business. A few tips here will point you in the right direction.


1. Start a blog

Once you decide what niche you’re going to be in, you need to simultaneously start preparing a blog that’s in close relation to your business. That is how you will be able to drive traffic to your site, and you need people to see your site. Organic traffic is much easier to make if the topic you are writing about on the blog is tightly related to the product(s) or service(s) that you offer. The additional benefit of having a blog is that you can turn it into an e-store if it becomes popular. This has been frequently done by many bloggers.


2. Consider drop shipping

At the very beginning, you should start thinking about drop shipping. In this way, you would be the middleman. In other words, you will be the connection between the manufacturer and the buyer. What’s best, there won’t be any need for you to have the actual items in stock. It also takes away the risk you may face, and that is having too many items in your warehouse which you can’t get rid of. So, every item sold will mean a profit margin for you, even though it’s lower than it would be if you actually had the items in stock.


3. Social media presence

You need to promote yourself any way you can, both in person and online. To be advertised in the real world, you can visit seminars and business fairs connected to your line of business. Marketing tricks like an attractive stand and stainless steel pole for your brochures are a good way to be noticed there. Online marketing means using a social media content strategy. In other words, don’t feel bad about telling good things about your business online. Targeted ads are effective only in some cases, which means you’ll have to turn to videos. Make a couple of types, including informative, instructional and entertaining videos to attract different types of clients.


4. Think about having your own platform

You have two choices on where to place yourself online. Many people opt for placing their online business on marketplaces like Amazon. There are benefits to that – it’s cheap and simple and it’s the quickest way for you to put yourself on the online market. You just need to set the category of your profile (individual or professional) and you are good to go.

However, having your own platform is more lucrative in the long run. There are no fees like on Amazon and you will have more legitimacy and credibility that way. You only need to find a platform that suits your needs and create your personal e-commerce marketplace.


5. User-generated content

When having an online business, your challenge will be to get validation for your products or services. The best way to make yourself validated is through the UGC (user-generated content). People often use sites like Reddit or Quora when they want to get answers regarding a certain product, service or a company. There, they will visit forums which are closely linked to the industry they are interested in. Most of us are prone to believe people who we think are similar to us. So, going on this type of sites will mean you will be visible to wide audiences who are usually interested in what you have to offer.


Final comment

Having an online business also means you will have to spend a lot of time taking care of your reputation, reviews and presence. As in the real world, even one bad review or experience can do a lot to the success of your business. That’s why it would be good to take these tips into account when you decide to try out making it on your own online. If you make an effort, it could really pay off.


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