Online marketing strategies

6 Actionable E-commerce Marketing Strategies to Drive More Sales

By: Sage Houston
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Build and boost. These are the two stages of a digital business’s growth. First, you create a platform centered on a particular brand—which can be anything from innovative shoe designs to the latest celebrity gossip. Then, you take stock of your current e-commerce venture and plan promotional strategies around it. Because how else are people going to know about your brand if they don’t hear about it well enough? ‘Word of mouth’, remember?

To properly advocate your brand online, you need to follow a set of tried-and-tested techniques. What benefits will an effective e-commerce marketing entail? A surge of traffic towards your site, an increased conversion rate, a soaring profit curve and successful retention of the customer base, to name a few.

6 Ecommerce marketing strategies to drive more sales

According to SleekNote’s statistics, the pool of online buyers is expected to grow to a full 2.14 billion worldwide. And with this continuous flux, you need to firmly ground your brand in the e-commercial domain in order to outlast your competitors in the future. That is why in this post I will be listing down some of the best marketing tactics which online businesses can easily follow and successfully implement. Check them out below.

 

1. Make the Interface Appealing

This is probably the most basic yet the most overlooked e-commerce marketing tip you can find on the internet. Nonetheless, it’s really quite important. According to the research mentioned on SWEOR, it takes around 50 milliseconds for a user to form an opinion about a website. This is the crucial ‘be or leave’ moment that decides the popularity of a site, and therefore, its’ future standing.

You can enhance the traffic rate on your brand’s landing page by designing your site in the most user-friendly manner that you know of. Keep the interface clean, the navigation easy, the description story-like and personalized, the color-scheme eye-catching, the font readable even on a mobile, and the proposition direct. There are many beautiful e-commerce websites which you can check out for inspiration.

 

2. Utilize Social Media (Especially Instagram!)

According to Hootsuite statistics, there are at least 500 million active Instagram users at this moment, with 80% of them residing outside the USA, and bringing in around $7 million of mobile ad revenue, for about 96% of the businesses that are growing their sales through this social media channel. That’s a long fact-filled statement, right?

social media marketing

The point is that if you want your audience to expand, go for Instagram. Use its trends like geo-location, story polls, giveaway contests, behind-the-scenes footage and not to mention, hashtags, wisely to build a huge following. Be sure to have a reliable internet connection like the Xfinity internet by your side, because delays can seriously harm your profile. All in all, Instagram is an interesting triangle between brands, consumers and influencers. Utilize it in your e-commerce marketing strategy.

 

3. Engage with Live Chat

The seller’s presence is an integral part of every shopping experience. Back in the pre-digital times, when the consumers used to frequent physical marketplaces, they had an actual connection with the man behind the counter. It was endearing to them. Now, people shop from their advanced technological screens with the actual seller nowhere to be seen. Plus, the wide array of options can get somewhat confusing and discouraging for the impatient online buyer.

Marketing strategies on Online shopping

That is why you as a brand manager need to assist the shoppers on your site, every step of the way. Offer a live chat, so that the concerns of the consumers can be addressed directly. For more effective results, integrate chatbot AIs into your strategy and see how traffic comes flowing right in.

 

4. Up-sell your Products/Services

Every time I stop at a McDonald’s driveway to place my order, the correspondent asks whether I’d like to up-size this meal or try a premium version of that item. This strategy almost always works because I end up buying the plus-version which is cleverly offered. You can use this up-selling tactic in your brand marketing plan. Just make sure to keep two factors in mind:

1. Respect the price range of your customer. Anticipate their financial margin before making the up-selling move. Try not to discourage them with a high price mark.

2. Remain relevant to the product(s) in question and refrain from up-selling deals that the consumer’s not even interested in. Know their needs and show that you care.

Ecommerce Marketing Strategies

Once you put up the product description, be sure to highlight the tease for a performance upgrade and leave an option for additional accessories.

 

5. Launch an Email Recovery Campaign

Email is one of the most credible ways of generating revenue—as reinforced by 59% of B2B marketers worldwide (wordstream). This practice has been around for some time now, and it is the same surefire practice we return to once the profit stats start dropping. I am of course referring to the unsavory phenomenon known as ‘abandoned carts’.

Yes, what happens, especially during peak shopping seasons, is that consumers add items to their carts and then when the time of checkout comes, they abandon it without purchasing. This seriously hurts the seller’s revenues. What’s the solution? An effective email recovery campaign with a stellar subject line which can persuade the visitors to complete their purchases. You should:

  • Make the said email personalized by addressing the respective customers with their first names.
  • Mention some tempting amenities, like a complimentary giveaway, free shipping or some new discounts etc.
  • Add a feedback note to know what bothered them in the first place.
  • Write it in a crisp, clear and concerned manner.

This measure will surely bump up your retention rate.

 

6. Promote via Content

You might have heard this saying again and again that content is king when it comes to brand promotion. A content that’s relevant and flexible enough to be shared on social sites can boost your site’s rankings, unlike anything. There are various ‘content’ marketing strategies which you can try:

  • Video snippets — 66% more qualified leads (Aberdeen)
  • Blogging/Long form content — a top priority for 53% of marketers (responsify.com)
  • User-Generated/Testimonial content — trusted 54% more by people (Salesforce)

So on and so forth. Other than this, there are a few content specifications you need to follow in order to bring in the best results. Make sure that your content is:

  • Personalized and interactive
  • Authentic and transparent
  • Brings collaborations with other brands and influencers
  • Multimedia and omnichannel
  • Clustered and curated, etc.

Once you incorporate these e-commerce marketing trends, your brand will see heights unheard of before. Trust me.

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